But with another Super Bowl here -- and a slate of music-fueled Super Bowl ads that include a Hyundai spot with a custom-written The Flaming Lips' tune -- the time is right to delve into other key tunes, past and present, that have made ads rock.
Here, takes a look at 10 of the best, with asterisks where noted for songs that were not initially written for a brand.
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It was the first public local inquiry into commercial unconventional gas extraction to be held in the UK and the planning application lodged in August 2012 attracted over 2500 objections.
Reporters have heard concerns about the dangers to health and the environment and quality of community life Dart Energy’s CBM development might pose as a result of the drilling, with worries about pollution, noise, air quality and climate change high on the agenda.
If I was a member of the public, hearing something similar could happen on my doorstep, I would have been very concerned.
But the reality is this development will be as “squeaky clean” as anything the oil and gas industry operates anywhere in the world.
Witness last summer's single from Calvin Harris featuring Ne-Yo, "Let's Go," an electro-pop raver that was initially commissioned by Pepsi Max to be its European soccer anthem. There have certainly been a number of famous examples of this new breed of jingle already.
Just look at what happened in 2008 when ad agency Translation paired Chris Brown with Wrigley for an updated take on Doublemint's "Double your pleasure, double your fun" tagline. 2 hit on the Billboard Hot 100 and one of Brown's biggest hits to date.
Alongside the areas of the business listed above we have created an ingenuity speed dating division that brings spesd and brands together.