Major brand name advertisers such as Pepsi Co Inc., Georgia-Pacific Corp., State Farm Mutual Automobile Insurance Co., Countrywide Mortgage and T-Mobile withdrew ads placed on Yahoo!
web pages that may have come under association with the offensive chat rooms.
The response was overwhelming: 500 registrations in less than 3 days, and over 250 very detailed comments.
But although studies have found that the more money and celebrity men have, the more likely they are to cheat, cheating is hardly the domain of just the rich and famous.
In fact, according to Boston College economist Donald Cox, poorer women are more likely to cheat than wealthy women.
Cheating and affairs are more common among the rich and less common in conservative cultures.
From golf star Tiger Woods to Republican presidential contender Newt Gingrich, cheating seems commonplace among famous and wealthy men.
was compelled to act by shutting down all chat rooms created by users and stopped the ability to create new user chat rooms.