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"NAD determined that e Harmony's survey evidence did not serve as a reasonable basis for that message."Also, it’s a suspicious that two former employees conducted the study used to support e Harmony’s claims.
To the company’s credit, they have acknowledged this and will no longer refer to the study as “independent” in future marketing.
When it comes to love, or more precisely the dating site(s) responsible for the number of successful e-dates that have turned into something more long term, e Harmony and have put on their boxing gloves.
We’ve all seen the e Harmony commercials, peppered with marketing claims of “most satisfied marriages” and “most enduring marriages.” (They feature the adorable little girl and founder Dr. ) Well, for obvious reasons, has some issues with this. The National Advertising Division (NAD), an independent body that looks into advertising claims as part of the industry's self-regulation, found that the data e Harmony provided to support their assertions was not adequate."NAD was concerned that at least one reasonable—and in fact likely—message conveyed by e Harmony's '#1 most marriages' claim was that a higher total number of married couples met on e Harmony's website than met on any other dating website," the group said in a statement.
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